Both brick-and-mortar shops and e-commerce sites today won’t be able to function and succeed without using or relying on various types of technology today. Technology is used in various areas of the business: operations, administration, management, customer service, and, of course, in sales and marketing.
Which types of technology are most commonly used by businesses in the area of marketing and promotions? These are:
Conversion optimization – This refers to the practice of getting people who come to your website to do what you want them to do. This includes filling out an online form so that you can have their name and email address. Research shows that around 3% of people coming from an online ad will fill out a website form but with conversion optimization, this percentage can be doubled.
Analytics – Today, marketing isn’t all about getting more people to know about your business; it should be something that must be tracked in real time as well. The the performance of channels, technologies, ads, offers, and everything related to or involved in marketing and promotions should be consistently analysed and all gathered data must be used for the betterment and success of the business.
E-mail marketing – When used properly, e-mail marketing can be your best partner in digital marketing. This business strategy though should focus only on sending valuable content customised to the recipient’s interests and/or requirements. The most commonly used tool for e-mail marketing today is MailChimp.
Info source: ih-c.com
Which types of technology are most commonly used by businesses in the area of marketing and promotions? These are:
Conversion optimization – This refers to the practice of getting people who come to your website to do what you want them to do. This includes filling out an online form so that you can have their name and email address. Research shows that around 3% of people coming from an online ad will fill out a website form but with conversion optimization, this percentage can be doubled.
Analytics – Today, marketing isn’t all about getting more people to know about your business; it should be something that must be tracked in real time as well. The the performance of channels, technologies, ads, offers, and everything related to or involved in marketing and promotions should be consistently analysed and all gathered data must be used for the betterment and success of the business.
E-mail marketing – When used properly, e-mail marketing can be your best partner in digital marketing. This business strategy though should focus only on sending valuable content customised to the recipient’s interests and/or requirements. The most commonly used tool for e-mail marketing today is MailChimp.
Info source: ih-c.com
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