The Rise And Evolution Of SEO

SEO (Search Engine Optimization) is indeed considered the most sought-after internet marketing tool being used by most businesses today. But did you know how SEO came about?

Brief History Of SEO

SEO grew out of the development of search engines along with the World Wide Web. As more and more search capabilities were designed in various search engine tools, relevancy of ranked results was known to have great impact on the traffic coming to web page. Before, the web was just a collection of shared files but after some years, it opened up concepts of e-commerce and internet marketing. With plenty of great and sophisticated avenues of sales to be gained, businesses found value in establishing and promoting their websites.

In 1994, Greg Boser found out that he can use the Internet to sell protective foam equipment in order to fight fires. In 1996, Christine Churchill likewise discovered the potential of Internet marketing after she built websites for her employer. She actually noticed the intensive labor associated with maintenance. And in order to reduce the burden, her husband and a friend came up with software tools. Soon, she actually founded an online company offering such software tools.

There are indeed a lot of pioneers in the field of SEO. In fact, they met up and learned from each other. Some even compete against each other while discovering new techniques for optimizing search. Today, SEO still continues to evolve into new forms.

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