Just how annoying, exactly, can a telemarketing company or
its agent be? In a research conducted by Sci Sales group, surveying 200 marketing
managers, it is definitely annoying. There are different types of telemarketing
calls, however, and that which is considered as the most annoying are the
telemarketing calls at home, where 35% of those surveyed said
that being called at home by a telemarketer is annoying. Meanwhile, only 4% of
those surveyed said that they get annoyed when telemarketers call them while
they are at work. The closest explanation would be that a telemarketing call
may be the best excuse to look busy to the boss’ eyes.
Kidding aside, however, telemarketing remains to be a very
effective means of advertising strategy. The same telemarketing managers were
surveyed regarding the effectivity of telemarketing and 60% of those surveyed
claim that it is very effective. That is more than the majority and this number
rises when those who claim that it is effective are added, making the number
move to a staggering 90%. It can only mean that the 10% who claim that this
particular type of strategy are a small minority who are probably not executing
the strategy correctly. That is, these people may only have to improve their
telemarketing techniques in order to gain more success that they currently
have.
Trivia Info Resource: www.unity4.com
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